Market Research: Comprehensively analyze market trends, competitors, and target customers, including research on industry dynamics, competitive situation, customer needs and purchasing behaviors.

Industry Trends: Pay attention to the impacts of macroeconomics, technological innovation, policies and regulations, and social culture on the industry, and predict market trends.

Competitors: Identify competitors, study their strategies, evaluate advantages and disadvantages, and track dynamics.

Target Customers: Investigate needs, analyze purchasing behaviors, and study satisfaction and loyalty.

Marketing Strategy: Develop brand positioning and marketing strategies based on research results, covering brand core values, image building, target market selection, and marketing mix strategies.

Brand Positioning: Determine target markets, value propositions and personalities.

Brand Image: Design names and logos, standardize visual images, and conduct communication and promotion.

Target Market: Segment markets, select after evaluation, position and differentiate.

Marketing Mix:

Product: Conduct research and development and innovation, optimize combinations, and build brands.

Price: Determine targets, choose methods, and adjust and optimize.

Channel: Select and build channels, manage conflicts, and innovate and expand.

Promotion: Plan activities, use combinations, and evaluate effects.

Target Audience Analysis: Determine the target customer group and deeply understand their needs and behavior patterns, including segmenting customer groups, insights into needs, analyzing purchasing behaviors, and drawing customer portraits.

Segmenting Groups: Segment based on demographics, consumption behaviors and psychological characteristics.

Insight into Needs: Analyze need levels, dig out pain points and expectations, and track trend changes.

Purchasing Behaviors: Study decision-making processes, purchasing factors, frequencies and quantities.

Drawing Portraits: Collect data, analyze and integrate, draw and improve portraits.

Strategy Planning: Formulate marketing strategies and plans based on research summaries, including analyzing market conditions, formulating various marketing strategies and transforming them into specific action plans and budget plans.

Market Analysis: Evaluate market size, growth rate, potential, competitive conditions, etc.

Strategy Formulation: Formulate product, price, channel, promotion and other strategies based on market analysis.

Plan Transformation: Transform strategies into specific action and budget plans.

Execution Plan: Develop a detailed execution plan including a timetable, responsibility allocation, and budget management to ensure the orderly progress of marketing activities and the rational use of resources.

Timetable: Develop a detailed schedule of activities.

Responsibility Allocation: Clarify the responsible entities for each link.

Budget Management: Allocate and control budgets reasonably.

Monitoring and Evaluation: Monitor the effect of activities by establishing an indicator system and provide evaluation reports to assess the effectiveness of marketing activities, discover problems and provide references for decision-making.

Indicator System: Establish indicators for monitoring effects.

Evaluation Report: Provide reports evaluating the effectiveness of activities and provide references for decision-making.