Media Plan Formulation: 

Audience and Channel Analysis: Conduct in-depth research on the characteristics, behavior habits, consumption preferences of the target audience, and at the same time comprehensively analyze the characteristics, communication effects, and audience coverage of various media channels. Through detailed analysis of the two, find the most suitable combination point to lay the foundation for the subsequent formulation of placement strategies.

Strategy and Budget Planning: Based on the results of audience and channel analysis, formulate accurate media placement strategies. Determine the placement focus, time schedule and content form on different media platforms. At the same time, allocate the budget reasonably. According to the cost-effectiveness of each media channel and its influence on the target audience, scientifically allocate funds to ensure the maximization of advertising placement effects and improve the return on investment.

Differentiated Combination of Online and Offline Placement: 

Online, optimize placement effects through precise positioning (use data analysis to accurately lock in the target audience and place advertisements directionally), interactivity (design interactive games, questionnaires and social media interactions to enhance user participation and brand stickiness), and real-time monitoring (set indicators to track and analyze data in real time to adjust strategies).

Offline focuses on high exposure rate (choose high-quality advertising spaces such as bustling business districts and transportation hubs and large billboards), geographical targeting (research regional differences and customize localized content and forms), and brand image building (from the quality sense and value transmission of advertising design and production to the planning and execution of activities to improve brand awareness and recognition).

Outdoor Advertising Placement

Advertising Space Promotion: Comprehensively consider the geographical location and surrounding environment of Singapore and Malaysia, and select suitable advertising spaces. The locations of outdoor billboards in Singapore and Malaysia cover Singapore, Johor state in Malaysia and Malacca.

Advertising Form Design: Cover static, dynamic and interactive advertising forms, and carefully design to attract the audience.

Monitoring and Evaluation of Placement Effects: Monitor and evaluate by collecting data and setting indicators, and then optimize and adjust placement strategies.